AOTEAROA SCREEN PUBLICISTS COLLECTIVE (ASPC) IS:

A voice for publicists, social media and audience engagement experts in the screen industry, ASPC undertakes networking, advocacy, representation and mentoring. We aim to uplift practitioners in our field and support the overall ecosystem of the screen industry. We are social and business, collaborating to ensure Aotearoa’s stories are seen by their audiences both at home and abroad. ASPC was established in 2021 as an incorporated society.

Nāu mai, haere mai, piki mai!

Aotearoa Screen Publicists Collective

ASPC Publicity Planning Toolkit

a comprehensive outline of all aspects of screen publicity invaluable for producers and everyone wanting audiences to discover your story.

DOWNLOAD your FREE copy HERE

DOWNLOAD Here

ASPC Publicity Task Matrix

ASPC Publicity Planning Toolkit

a detailed how-to guide drawing on the combined experience of ASPC interim komiti members.

Funded by NZ On Air Cultural Sector Capability Fund

Download here

ASPC CONTACT BOOK

ASPC Publicity Planning Toolkit

ASPC CONTACT BOOK

an online database of everyone working in the screen publicity and marketing space - screen & entertainment creators, including stills photographers, social media content and EPK publicists, marketers and advertising experts; impact producers; social media strategists, managers and influencers; crowdfunding experts; content/materials producers/shooters/editors; videographers, poster designers, trailer makers and associated providers.

Funded by NZ On Air Cultural Sector Capability Fund

Access your FREE copy HERE

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About us

ASPC is an Incorporated Society under Te Tiriti O Waitangi partnership with a Tangata Whenua Chair and Tangata Tiriti Chair. ASPC has support from NZ On Air Cultural Sector Capability Fund and Te Tumu Whakaata Taonga NZ Film Commission Screen Sector Capability Fund.

Aotearoa Screen Publicists Collective Inc (ASPC) founders: Adria Buckton, Brooke Hawe, Chris Henry (Treasurer), Courtney Mayhew, Diana Hegan (Tangata Whenua chair), Gemma Gracewood (Tangata Tiriti Chair), Stella Muller, Tamar Münch and Sue May (Kaiwhakahaere). Pouārahi: Eruera Morgan. Patron: Dame Gaylene Preston.

Aotearoa Screen Publicists Collective Inc (ASPC) interim komiti: Diana Hegan (Tangata Whenua Chair), Tamar Munch (Tangata Tiriti Chair), Chris Henry (Treasurer), Adria Buckton (Secretary), Brooke Hawe, Courtney Mayhew, Gemma Gracewood, Stella Muller, Rachael Keereweer, Rachael Penman and Amelia Cohen-Smith (Kaiwhakahaere).

OPENING REMARKS: Discovering our Abilities and the Reason We‘re Here

THE CREATOR / PUBLICIST RELATIONSHIP: Case Studies On Setting Yourself Up for Success with Culturally Competent Connectors

A IS FOR AUDIENCE: Creating a Real Connection Between Your Story And Its Audience

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A IS FOR AUDIENCE: Creating a Real Connection Between Your Story And Its Audience

THE CREATOR / PUBLICIST RELATIONSHIP: Case Studies On Setting Yourself Up for Success with Culturally Competent Connectors

A IS FOR AUDIENCE: Creating a Real Connection Between Your Story And Its Audience

Stream here

THE CREATOR / PUBLICIST RELATIONSHIP: Case Studies On Setting Yourself Up for Success with Culturally Competent Connectors

Stream here

THE DIGITAL MARAE: Making Sure Your Sh*t is Valid on Social Media

THE CREATOR / PUBLICIST RELATIONSHIP: Case Studies On Setting Yourself Up for Success with Culturally Competent Connectors

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MAPPING AOTEAROA’S MEDIA LANDSCAPE IN 2021: Why We Need to Think Outside the Box in Order to Get Cut-Through

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EPK, BTS, OMG: Smart strategies for getting all the materials for all media on set

MAPPING AOTEAROA’S MEDIA LANDSCAPE IN 2021: Why We Need to Think Outside the Box in Order to Get Cut-Through

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Embracing the Meme: Harnessing the power of fans to increase your reach

MAPPING AOTEAROA’S MEDIA LANDSCAPE IN 2021: Why We Need to Think Outside the Box in Order to Get Cut-Through

Embracing the Meme: Harnessing the power of fans to increase your reach

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COFFEE AND PUBLICITY: Getting the best out of an hour with a publicist

MAPPING AOTEAROA’S MEDIA LANDSCAPE IN 2021: Why We Need to Think Outside the Box in Order to Get Cut-Through

Embracing the Meme: Harnessing the power of fans to increase your reach

Stream Here

Jobs

MUKPUDDY MARKETING & PUBLICITY INTERNSHIP (paid job placement & training)

Training sessions would include:

The role of the unit publicist;
Working with production partners & stakeholders;
Screen industry trade media & communications;
Ideation & creation of publicity marketing assets;
Analytics and reporting for media coverage, social media & audience engagement;
Social media strategy; content planning & content creation;
Event management;
Media planning/marketing budgets/paid advertising;
Working with media outlets and journalists;
Working with talent and creatives;
Communicating with diverse audiences;
Impact Producing as an aspect of audience outreach and engagement;
Partnership & coordination with International Distributor on publicity strategy.

Apply here

AOTEAROA SCREEN PUBLICISTS COLLECTIVE (ASPC) IS:

Become a member

JOIN Aotearoa Screen Publicists Collective for these benefits: